Organization Name: VolunteerMatch

Headquarters: Oakland, California

About: VolunteerMatch was founded in 1998 to make it easier for people to find volunteer opportunities and help volunteer organizations build relationships in their communities. VolunteerMatch has connected millions of people with a place to volunteer and helped tens of thousands of organizations leverage volunteers to create impact. Throughout 2020, VolunteerMatch has also promoted virtual volunteer opportunities to serve nonprofits across the country.

VolunteerMatch recognized that the 2020 Census was critical in securing federal funding for nonprofits. According to VolunteerMatch's research, nonprofits have struggled during the COVID-19 pandemic, with 57 percent operating on reduced budgets, making federal funding even more critical. 

To help promote census response and support the communities it serves, VolunteerMatch featured information about the 2020 Census in a series of emails sent to its 450,000 subscribers. By highlighting the census in an actionable way for its active audience of nonprofits and volunteers, it worked to demonstrate the value of the census to nonprofit and community funding.